Краткое описание вакансии:
You’ll be responsible for the eCommerce performance delivery by providing smooth consumer journey leading to successful eCommerce conversion.Обязанности:
Key Responsibilities:- Develop & drive content development through Brand team & ensure its relevance to targeted consumers & communication channel;
- Develop relevant website functionality from idea to execution to drive efficiency & purchase;
- Engage website search optimization by monetizing the organic traffic;
- Provide smooth consumer journey by utilizing best UI/UX practices;
- Ensure full alignment of content plan & execution within team — Brand Marketing, Business Development, IT, Support functions;
- Ensure back-end & system management through global development agency to deliver sustainability & timely plan delivery;
- Manage budget, suppliers & document turnover securing smart investment;
- Regular track & analyze key website metrics — prepare status updates, highlight key learnings & corrective actions;
- Constantly track latest digital trends & emerging technologies to seek new opportunities for achieving better results.
Требования:
Requirements:- Higher education;
- Copywriting capability for Web & UI/UX design with strong principles understanding;
- Proven working experience in leading & managing digital projects (eCommerce-focused projects is a plus for the candidate);
- Proven IT & Digital experience: SEO, PPC, Content, Campaign management, Digital Analytics;
- Up-to-date with the latest trends & best practices in digital/ content marketing;
- Consumer-centric mentality;
- Agency management skills;
- Strong planning & execution skills in project delivery;
- Upper-intermediate English;
- Strong analytical skills.
Условия:
British American Tobacco (www.bat.com) is a market leading, global organization with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too. If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
