21 августа 2012, 23:00

Online Marketing Specialist

Компания

17485

Краткое описание вакансии:

Airbnb is looking for talented Online Marketing Specialist to join the Online Marketing team in Moscow office. The ideal candidate for this position will be quantitative, fun, motivated, detail-oriented, and excited about marketing within the travel space.

Обязанности:

Build, manage and optimize effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups and strategic investment) across various search and social media networks, including Google, Yandex, V and Facebook;
Create, manage and optimize localized marketing campaigns based on strategic initiatives and deliver on specific CPA goals in native languages;
Generate and update online marketing reports (via tools and on an ad hoc basis) and regularly share performance metrics to the greater Online Marketing team;
Manage ongoing communication and workflows with product vendors to help resolve issues, document challenges, facilitate collaborative product roadmap brainstorming sessions, etc.;
Identify new opportunities and strategies for assigned markets that will assist with scaling our acquisition efforts for specific languages.

Требования:

2–5 years of tactical online marketing and account management experience;
Fluency in English and Russian;
Knowledge and understanding of global ad platforms (Google, Facebook, etc.) and local ad platforms;
Highly proficient in Excel (pivot tables, graphs, formulas, etc.);
Ability to share knowledge and work on a team but also be a self-starter to hit individual ROI goals;
Familiarity with creating innovative and effective marketing strategies on multiple ad platforms;
Experience ranging from writing ad copy, trafficking, defining audience targets, structuring tests and generating out-of-the-box solutions to help increase conversions are all musts;
Ability to work efficiently in a fast-paced, start-up environment;
Excellent communication skills;
Must be creative, detail-oriented, organized and results-driven.